A new franchise concept out of Los Angeles has tapped retired Gen. Wesley Clark, the former Supreme Allied Commander of NATO, to lead the company’s expansion into San Antonio. The Grilled Cheese Truck has chosen San Antonio as the first market in Texas to introduce its gourmet food truck because of the city’s strong military presence and close-knit community. The first 100 trucks will be franchised only to veterans. San Antonio is home to thousands of veterans. Clark is overseeing the implementation…
Reported by bizjournals 1 hour ago.
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