*Election time means not leaving anything to chance. And some candidates rope in the specialists for different jobs.
*
Like public relations and media professionals who prove handy in reaching out to voters through the media.
BJP's South Delhi candidate Ramesh Bidhuri is relying on the expertise of a communications company called The Storytellers.
Nikhil Kumar, who heads the company, explains his team's role. "A parliamentary constituency is vast. A candidate needs professionals to carry his message to even those corners where he himself can't reach due to paucity of time," he says.
Brands2life PR is helping Udit Raj, the BJP candidate from North-West Delhi.
Abhishek Katiyar, who heads the company, says he is striving to get the maximum coverage for the candidate by using his network in the media.
"We are trying to build a healthy mix of print and electronic media coverage. In print, we are focusing both on Hindi and English newspapers," he says.
"Our challenge is to sustain mediaperson's interest in Udit Raj's campaign and spread through them the candidate's message for the voters," Katiyar says.
Apart from sending out daily campaign schedules and pictures of electioneering, his team also monitors the rival candidates' campaign strategy. "We are the first point of interaction with journalists as Udit Raj, at times, is busy addressing corner meetings and meeting people during the campaign," says Katiyar.
Meenakshi Lekhi, BJP candidate from South Delhi, is also taking professional help, from Lexicon PR.
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**Some dont need them*
But some candidates are veterans of many electoral battles and have such a well-oiled machinery and team of experts in their war rooms that they do not need to hire media or public relations agencies for connecting with voters
Ajay Maken, Congress nominee from New Delhi constituency, is one of them."This is my seventh election. I have a winning team in place," says Maken, whose campaign's media coordination is managed by a lawyer volunteer.
And the AAP volunteers, who are now one election old, handle public relations for the party's Lok Sabha nominees. From handling social media channels to maintaining a steady relationship with mediapersons, they do it all.
These young volunteers keep journalists in the loop through SMSes and emails. "Through our experience, we now know what kind of bites or visuals TV people need," says Himanshu who ensures good press for AAPs East Delhi candidate Rajmohan Gandhi. "We also regularly update Facebook page of our candidate. A pool of active volunteers ensures that our reach extends beyond traditional channels of campaigning," he adds.
*With inputs from Pratik Kumar* Reported by Deccan Herald 12 hours ago.
*
Like public relations and media professionals who prove handy in reaching out to voters through the media.
BJP's South Delhi candidate Ramesh Bidhuri is relying on the expertise of a communications company called The Storytellers.
Nikhil Kumar, who heads the company, explains his team's role. "A parliamentary constituency is vast. A candidate needs professionals to carry his message to even those corners where he himself can't reach due to paucity of time," he says.
Brands2life PR is helping Udit Raj, the BJP candidate from North-West Delhi.
Abhishek Katiyar, who heads the company, says he is striving to get the maximum coverage for the candidate by using his network in the media.
"We are trying to build a healthy mix of print and electronic media coverage. In print, we are focusing both on Hindi and English newspapers," he says.
"Our challenge is to sustain mediaperson's interest in Udit Raj's campaign and spread through them the candidate's message for the voters," Katiyar says.
Apart from sending out daily campaign schedules and pictures of electioneering, his team also monitors the rival candidates' campaign strategy. "We are the first point of interaction with journalists as Udit Raj, at times, is busy addressing corner meetings and meeting people during the campaign," says Katiyar.
Meenakshi Lekhi, BJP candidate from South Delhi, is also taking professional help, from Lexicon PR.
*
**Some dont need them*
But some candidates are veterans of many electoral battles and have such a well-oiled machinery and team of experts in their war rooms that they do not need to hire media or public relations agencies for connecting with voters
Ajay Maken, Congress nominee from New Delhi constituency, is one of them."This is my seventh election. I have a winning team in place," says Maken, whose campaign's media coordination is managed by a lawyer volunteer.
And the AAP volunteers, who are now one election old, handle public relations for the party's Lok Sabha nominees. From handling social media channels to maintaining a steady relationship with mediapersons, they do it all.
These young volunteers keep journalists in the loop through SMSes and emails. "Through our experience, we now know what kind of bites or visuals TV people need," says Himanshu who ensures good press for AAPs East Delhi candidate Rajmohan Gandhi. "We also regularly update Facebook page of our candidate. A pool of active volunteers ensures that our reach extends beyond traditional channels of campaigning," he adds.
*With inputs from Pratik Kumar* Reported by Deccan Herald 12 hours ago.